Results Through Creative Digital Campaigns
From strategic social media contests to in-app promotions, I craft campaigns that captivate audiences, increase engagement, and deliver measurable results.
Summary
I have planned, executed, and optimized digital campaigns across social media platforms such as Facebook and Instagram , in-app channels, and community hubs like Discord. My campaigns are designed to boost player engagement, grow online communities, and drive revenue through creative strategies and audience-centric initiatives.
Case Studies
Welcome Package Campaign
Objective: Create and publish content to introduce players to the external store via a welcoming and engaging page.
Strategy:
Designed a visually appealing welcome package post to attract players.
Published content that highlighted the benefits of exploring the store, creating a seamless transition between in-game experience and external purchases.
Result:
Increased external store revenue from 26% to 40% through effective communication and engaging visuals.
Limited-time Offer Campaign
Objective: Promote a special offer tied to the external store during a key seasonal moment.
Strategy:
Published engaging content with an advertisement targeting this limited-time special offer.
Aligned promotional messaging during the seasonal event to maximize player interest.
Result:
A notable revenue peak, aligning with the campaign, suggests increased player spending influenced by the promotion. This spike marked a significant rise of 15% from typical daily revenue of ~$2,000.
Blog Engagement Campaign
Objective: Drive traffic from Instagram to the Cherokee PINS blog to boost readership.
Strategy:
Developed an engaging Instagram post series, starting with an attention-grabbing image designed to entice users to scroll.
Posts included bite-sized content from the blog and ended with a clear call to action directing followers to continue reading on the Cherokee PINS website.
Result:
This campaign successfully increased blog readership, growing the audience from 250 to 2,700 readers.
Community Growth Campaign
Objective: Community Growth campaign encouraging players to join, share and participate in a larger community on Facebook.
Strategy:
Create an engaging and welcoming CTA to join the community.
Include enticing information a place to meet friends, get updates and participate in contests.
Easy and quick method of joining the page by include a button.
Results:
Resulted in 1000 member increase and 32,150 page views within two months.