Driving Engagement Through In-App Announcements
Clear and visually engaging press releases that keep players informed and excited about new features, events, and updates. These announcements drive and encourage community participation.
Summary
I create in-app press releases designed to inform players about seasonal events, special promotions, and exciting new updates. Each announcement is tailored to the subject being presented, blending engaging copy with visually appealing graphics to ensure maximum impact.
Season Release
Zero Below
Mystic Shades
Season 40 and 41 announcements highlighting unique events and rewards.
Each new season brings unique challenges and opportunities for players. These press releases combine strategy and creativity to inform and engage the community, but most importantly, excite players for the new obtainable item.
Each season comes with a unique theme and “Item Set” and the primary objective is to showcase the new product effectively. A piece of the item is shown in the header after which players can scroll to see the full set.
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Engagement Campaign
Match Announcement
In-game match announcement designed to drive traffic to Facebook group
Facebook Contest
Social Media contest based on real world match to foster community engagement and drive traffic to Facebook group
An in-app announcement for a community-driven competition between two teams. The clear call-to-action and team spirit encouraged players to participate in a larger event.
By replicating real-world news segments, these announcements add depth to player matches and tournaments.
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Feature Release
Community Growth
News release incentivize players to join Facebook community.
Designed to promote a limited-time event offering unlimited rolls, this release incentivizes player login.
This is one of the most anticipated special event during the 30 day season. I created a themed press release emphasizing fun, urgency, and rewards as well as connecting it to the new season release encouraging players to visit the official Discord server. As a result, in-game participation and Discord traffic increased creating exposure for the newly released season item.
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Community Growth
Energy Madness
Promotional message boosting player activity with limited-time perks.
Community Growth campaign encouraging players to join, share and participate in a larger community on Facebook. Resulted in 1000 member increase and 32,150 page views within two months.